Zoho Corporation

Zoho Corporation is a technology company that provides a comprehensive suite of cloud-based software for businesses, encompassing over 55 applications for sales, marketing, customer support, finance, HR, and IT. Primarily serving small and medium-sized businesses, Zoho's platform acts as a central operating system, allowing companies to manage and process their own customer and employee data. While Zoho itself operates on a subscription-based model and states a commitment to not selling user data for advertising, the platform is used by businesses to collect, store, and manage significant amounts of personal and business information for their own lead generation and marketing purposes. The primary privacy risks stem from how Zoho's business customers handle the data they collect and manage within the Zoho ecosystem; if a business using Zoho has poor security practices, it could lead to data breaches, exposing sensitive customer information. Individuals can protect themselves by being mindful of the information they share with businesses that use Zoho's suite of tools and by exercising their data rights with those specific businesses.