Yellow Pages Limited

Yellow Pages (YP.ca) is a comprehensive Canadian digital media and marketing solutions company that primarily operates as an extensive online business directory. It provides detailed listings for businesses across Canada, including their names, addresses, phone numbers, websites, and customer reviews. While its main focus is on connecting consumers with local businesses, its parent company, Yellow Pages Limited, also operates Canada411.ca, a people search directory. This connection means that while YP.ca itself is a business search tool, it is part of a larger network that makes personal information publicly available. The primary privacy risk associated with Yellow Pages is the public availability of business contact information, which can be misused for unsolicited marketing or scams. For individuals, the greater risk stems from the associated Canada411.ca service, which exposes personal contact details, potentially leading to unwanted contact, doxxing, or stalking. To protect their privacy, individuals should be mindful of the information they share publicly online and can request the removal of their personal data from these directories.