Wynk Music

Wynk Music is a prominent Indian music streaming service owned and operated by Airtel, one of the country's largest telecommunications companies. The platform provides users with access to a vast library of songs and podcasts, allowing them to stream and download music, create playlists, and receive personalized recommendations based on their listening habits. However, in late 2024, Airtel announced that it would be shutting down Wynk Music and transitioning its premium subscribers to Apple Music as part of a new partnership. The service collects a range of user data, including personal details provided at registration like name and phone number, as well as usage data such as music preferences, playlists, and search history. While not a traditional data broker that publicly exposes personal information, the aggregation of this data creates detailed user profiles that could be used for targeted advertising and analytics. The primary privacy risk stems from how this personal and behavioral data is handled, stored, and potentially shared with third-party partners. To protect their information, individuals should be mindful of the data they share with any online service and should review the privacy policies of both Wynk Music and Apple Music to understand how their data will be managed during and after the transition.