Untappd, Inc.

Untappd is a geosocial networking service and mobile application where users "check in" and rate beers, creating a detailed log of their drinking habits and locations. While it functions as a social platform for beer enthusiasts to share reviews and connect with friends, it also aggregates a significant amount of user data. By default, user profiles are public, exposing full names, beer check-ins, photos, and location data to anyone on the internet. This public sharing of consumption habits and real-time location poses privacy risks, as this information could potentially be used to track individuals' routines and whereabouts. The data collected is also leveraged for business purposes, providing analytics and marketing solutions to thousands of businesses in the beverage industry. To protect their privacy, users should make their accounts private, which restricts access to their profile and removes their activity from public pages. It is also advisable to be cautious about what personal information is shared and to regularly review privacy settings.