The Dallas Morning News

The Dallas Morning News is a major daily newspaper and media company, not a data broker in the traditional sense. Its primary function is journalism and reporting news to the public, which can sometimes involve publishing personal information obtained from public records or as part of a news story. In addition to its journalistic activities, the company collects personal information from subscribers and website visitors, such as contact, identity, and financial data, to personalize content and for its own marketing and advertising efforts. While its main business is not selling data, the publication of personal details in articles can lead to unwanted public exposure. Furthermore, like many online media outlets, it gathers user data for targeted advertising, which contributes to the broader digital tracking ecosystem. Individuals can protect themselves by limiting the personal information shared when subscribing and by using online privacy tools to manage cookies and tracking.