PureCars

PureCars is a digital marketing platform that provides advertising and business intelligence services specifically for the automotive industry. Their primary customers are car dealerships, dealer groups, and agencies across North America, for whom they manage digital advertising campaigns and provide market analytics. PureCars utilizes a customer data platform (CDP) to consolidate and analyze dealership data, enabling targeted marketing across various channels like paid search, social media, email, and streaming services. The company gathers consumer information, including names, email addresses, phone numbers, and online activities, to create detailed customer profiles for targeted advertising on behalf of car dealerships. This collection and use of personal data for marketing purposes can create privacy risks, as the information could potentially be misused for identity theft or fraud if a data breach were to occur. To safeguard personal information, individuals should be cautious about the data they share online and can exercise their privacy rights by requesting to opt out of having their data used by such platforms.