DataX, Ltd.

DataX, Ltd. is a specialty credit reporting agency that provides consumer payment history and alternative data primarily for the non-prime or subprime lending market. As a subsidiary of Equifax, the company offers services like identity and bank account verification, credit reporting, and risk assessment to industries such as specialty finance, rent-to-own, and collections. Their database contains financial and demographic information on millions of consumers, which is used to create detailed profiles for businesses to evaluate risk, prevent fraud, and market to new customers. The extensive collection of sensitive financial data, including payment histories for payday and installment loans, poses significant privacy risks. This information could be targeted by malicious actors for sophisticated fraud, identity theft, and targeted phishing scams, particularly aimed at financially vulnerable individuals. To protect themselves, individuals should be cautious about the financial information they share and can request a free copy of their report from DataX to review and dispute any inaccuracies.