Constant Contact, Inc.

Constant Contact is a digital and email marketing platform designed primarily for small to medium-sized businesses, nonprofits, and entrepreneurs. The service provides a suite of tools for users to create and manage email campaigns, social media posts, SMS marketing, and event invitations, enabling them to engage with their own customer contact lists. Users upload their customer data, including names and email addresses, to the platform to send targeted communications and track engagement analytics like open and click-through rates. While Constant Contact prohibits the selling or renting of contact lists, the platform centralizes sensitive customer information, creating a target for data breaches. If a user's account is compromised, their customer lists could be stolen and used for phishing scams, spam, and fraud. Individuals can protect themselves by being cautious about the mailing lists they join and can opt out of a business's database by using the unsubscribe links found in the footers of emails sent through the service.