Coldwell Banker

Coldwell Banker is a major American real estate franchise that operates coldwellbankerhomes.com as its primary platform for marketing residential properties. The service provides a comprehensive database of homes for sale across the United States, connecting potential buyers with sellers and affiliated real estate agents. Users can search for properties, view detailed information including photos, sales history, and neighborhood data, and connect with local market experts. The platform's primary customers are individuals seeking to buy or sell a home, as well as real estate agents utilizing the brand's reach. Publicly displaying property details, including location and sales history, can expose personal information about homeowners. This creates privacy risks such as doxxing, stalking, or fraud, as bad actors could use this data to target individuals. To protect themselves, individuals should be cautious about the amount of personal information they share online and can review the company's privacy policy to understand their data rights and opt-out possibilities.