CB2

CB2 is a modern furniture and home decor retailer that operates as a sister brand to Crate & Barrel, primarily targeting younger consumers with contemporary designs available online and in its physical stores. The company collects personal information from customers during the purchasing process, for account creation, and through marketing communications. This data, which includes names, addresses, email, and purchase history, is used for targeted advertising and to personalize the shopping experience. While this is a common practice for retailers, the storage of this personal and financial data creates a risk of exposure in the event of a data breach, which could lead to fraud or identity theft. Additionally, the use of tracking cookies contributes to a broader digital profile of an individual's online behavior. To mitigate these risks, individuals should be cautious about the information they share, use strong passwords for their accounts, and manage their cookie preferences through the website's privacy settings.