AdvisorEngine Inc.

AdvisorEngine Inc. is a technology company that provides a comprehensive wealth management platform for financial advisors, registered investment advisors, and wealth managers. The company acquired the assets of Wealthminder, a service that connected individual investors with financial advisors, in 2017. AdvisorEngine's platform is not a direct-to-consumer data broker but rather a B2B service that equips financial professionals with tools for client relationship management (CRM), portfolio management, digital onboarding, and goals-based financial planning. The platform handles sensitive financial and personal information that advisors collect from their clients to provide these services. While AdvisorEngine primarily serves financial professionals, the personal and financial data processed through its platform could be a target for misuse if a breach were to occur, potentially leading to identity theft or financial fraud. To mitigate risks, individuals should be mindful of the information they share with their financial advisors and understand how that data is stored and protected.