We’re excited to share that Optery has been named in Business Insider’s 30 early-stage startups in 2025 most likely to become tech’s next unicorns, an exclusive list compiled by TRAC, a San Francisco-based early-stage venture firm, using their AI-powered “Moneyball for Venture Capital” methodology.
This recognition is a testament to Optery’s commitment to innovation and excellence in personal data removal, as well as our growth trajectory as a company.
The list of startups highlighted by Business Insider was curated using TRAC’s proprietary AI model, which evaluates startups based on over 30 sources of public and private data to predict which early-stage startups are most likely to become unicorns—companies valued at more than a billion dollars.
Optery is honored to be included among this prestigious group of incredible startups. As one of the 30 companies highlighted in this year’s Future Unicorns list, Optery is excited about the journey ahead. Our team is energized by our mission to empower individuals, families, and organizations to take control of their personal data and safeguard against PII-based threats.
Read the full feature here: The Startups in 2025 Most Likely to Become Tech’s Next Unicorns – Business Insider or download a copy here.

About Optery
Optery is the first company to offer a free report with dozens of screenshots showing where your personal information is being posted by hundreds of data brokers online, and the first to offer IT teams a completely self-service platform for finding and removing employee personal information from the web. Optery subscription plans automatically remove customers from these sites, clearing your home address, phone number, email, and other personal information from the Internet at scale. The service provides users with a proactive defense against escalating PII-based threats such as phishing and other social engineering attacks, credential theft, identity theft, doxing, and harassment. Optery has completed its AICPA SOC 2, Type II security certification, and distinguishes itself with unparalleled search technology, data removal automation, visual evidence-based before-and-after reporting, data broker coverage, and API integration options. Optery was awarded “Editors’ Choice” by PCMag.com as the most outstanding product in the personal data removal category in 2022, 2023, and 2024, received Fast Company’s Next Big Things in Tech award for security and privacy in 2023, was named winner in the Employee Privacy Protection, Attack Surface Management, and Digital Footprint Management categories of the 2024 Cybersecurity Excellence Awards, and received the Top InfoSec Innovator Award for Attack Surface Management by Cyber Defense Magazine in 2024. Hundreds of thousands of people and hundreds of businesses use Optery to prevent attacks and keep their personal information off the Internet.