When it comes to personal data removal, the difference between doing something and doing it right is huge. Incogni has grown in visibility thanks to its parent company’s marketing reach, but once you look past the branding, Optery stands out as the more comprehensive, transparent, verifiable, and award-winning choice.

1. Broader Coverage That Actually Protects You

Incogni covers 420+ sites automated (1,420+ sites with Custom Removals), but many are marketing databases that mostly drive ads, not the places where your profile is publicly exposed. Optery prioritizes people-search and high-risk data brokers (the sites that actually publish your name, address, phone, and more).

With 640+ sites covered automated (1,250+ sites with Custom Removals), including major brokers Incogni misses like Whitepages, TruthFinder, and Instant Checkmate, Optery removes your data from many more sites, including those where malicious actors most often look.

🔎 Bottom line: Optery’s reach is broader and smarter: it targets the sites that matter most for real privacy protection.

2. Proof That Your Data Is Gone

Incogni reports progress with simple status labels like “in progress” or “completed,” but never shows evidence. Optery pioneered before-and-after screenshots so users can see that their information was actually found and removed. It’s one of the reasons why PCMag has awarded Optery “Editor’s Choice” four years in a row (2022 – 2025) and why Optery is now the most-awarded personal-data-removal service in the industry:

• PCMag.com Editors’ Choice (2022 – 2025)
• Cybersecurity Excellence Award (2024 – 2025)
• SiliconANGLE TechForward Award for Digital Risk Protection (2025)
• Fortress Cybersecurity Award (2025)
• Global InfoSec and Top InfoSec Innovator Awards by Cyber Defense Magazine (2024 – 2025)
• Fast Company “Next Big Things in Tech” for Security & Privacy (2023)

🔎 Bottom line: Incogni asks you to trust. Optery shows you proof and is recognized by leading tech publications.

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3. Smarter Removals: Humans + Machines

Incogni relies on automation alone, sending mass requests to data brokers without first confirming they have your data. Optery leverages patented search technology to find where your data is exposed before sending opt outs, avoiding unnecessary sharing with brokers who may not already have your data. Optery blends automation with expert human oversight to validate each opt-out, handle multiple identities, and prevent oversharing of personal data.

🔎 Bottom line: Optery’s human-verified process delivers accurate, confirmed removals.

4. Flexible Plans and Free Tools

Optery offers a free Basic tier, a Core plan starting at $3.99 per month, and flexible options for families and businesses. Incogni has no free tier and locks users into paid plans starting around $15.98 per month.

🔎 Bottom line: Optery makes privacy accessible for everyone—not just subscribers.

5. Security You Can Trust

Optery is SOC 2 Type II certified — the gold standard for data-security audits. Incogni shows no evidence of any comparable certification, meaning its controls remain unverified.

🔎 Bottom line: Optery has been independently audited for data security; Incogni has not.

The Verdict

Incogni is fine for beginners who want a simple interface, but real privacy requires comprehensive coverage, transparency, verification, and accountability. That’s where Optery leads the industry, covering more sites than anyone else, with verifiable removals, stronger security, and award-winning innovation.

Want the full comparison? Read our complete Incogni Review – Pros and Cons (Updated Oct 2025) for detailed screenshots, charts, and testing data.

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