Your Rights as a Nebraska Resident

Under the Nebraska Data Privacy Act, you have several important rights regarding how your personal information is collected, used, and shared by businesses.

• Right to know what data is collected: You can confirm whether a business is processing your personal data and request access to see what specific information they have about you[8][5][4]
• Right to delete personal information: You can request that businesses delete personal data they have collected about you, whether you provided it directly or they obtained it from other sources[8][5][4]
• Right to opt out of data sales: You can prevent businesses from selling your personal information to third parties, and they must respect universal opt-out mechanisms like Global Privacy Control[9][5][7]
• Right to correct inaccurate data: You can request that businesses fix any errors or inaccuracies in your personal information, taking into account the nature of the data and how it’s being used[8][5][4]
• Right to data portability: You can obtain a copy of your personal data in a usable format that allows you to transfer it to another business[8][5][4]
• Right to opt out of targeted advertising and profiling: You can prevent your data from being used for targeted advertising or automated profiling that could significantly affect you[8][5][4]
• Right to non-discrimination: Businesses cannot treat you differently or deny you services simply because you exercise your privacy rights[7]

Businesses must respond to your requests within 45 days and provide you with an appeals process if they deny your request[3][4]. If you’re not satisfied with their response, you can file a complaint with the Nebraska Attorney General[6][7].

Business Requirements

The Nebraska Data Privacy Act establishes several key obligations for businesses that collect and process personal information of Nebraska residents.

• Coverage applies broadly: Any business that conducts business in Nebraska or serves Nebraska residents, processes personal data, and is not classified as a small business under federal law must comply with the act[3][4][7]
• Clear privacy notices required: Companies must provide easily accessible privacy notices explaining what personal data they collect, why they collect it, how consumers can exercise their rights, and what third parties receive the data[1][7]
• Timely response to consumer requests: Businesses have 45 days to respond to consumer rights requests, with the possibility of one 45-day extension when reasonably necessary[3][4][7]
• Data protection assessments mandatory: Companies must conduct and document data protection impact assessments for high-risk activities like targeted advertising, data sales, profiling, and processing of sensitive information[3][9][7]
• Security safeguards required: Organizations must implement reasonable administrative, technical, and physical security practices appropriate to the volume and nature of personal data they handle[3][4][7]
• Consent required for sensitive data: Businesses must obtain explicit consumer consent before processing sensitive information such as biometric data, health information, or precise geolocation data[1][10][7]
• Universal opt-out recognition: Companies must honor universal opt-out mechanisms and avoid using dark patterns to manipulate consumer choices[9][7]

Practical Impact

• Daily privacy protection: The law gives you practical control over how businesses use your information for marketing, advertising, and data sales, helping reduce unwanted targeting and potential privacy violations in your everyday online activities[5][7]
• Violation reporting process: If a business violates your privacy rights, you must first file a complaint directly with the company, and if unsatisfied, you can then submit a complaint to the Nebraska Attorney General’s office through their online mechanism[6][7][11]
• Enforcement limitations: While the Attorney General can investigate violations and impose penalties up to $7,500 per violation, you may have the right to seek civil damages specifically for violations involving sensitive data[1][3][2][5]
• Cure period considerations: Before any enforcement action, businesses get a 30-day period to fix violations after receiving notice from the Attorney General, which may delay resolution of your privacy concerns[1][3][2][5]
• Small business exceptions: Very small businesses may not be covered by the law’s general requirements, though they still cannot sell sensitive data without your consent[3][7]

Comparison Context

• Broader business coverage: Unlike California, Virginia, and some other privacy states, Nebraska’s law has no minimum revenue thresholds or requirements for processing specific numbers of consumers, making it applicable to more businesses[1][3][4]
• Similar consumer rights: Nebraska residents receive the same core privacy rights as those in California, Virginia, Colorado, and other comprehensive privacy law states, including access, deletion, correction, portability, and opt-out rights[8][5][4]
• Limited enforcement options: Compared to California’s law which allows some private lawsuits, Nebraska residents can only rely on the Attorney General for enforcement, similar to most other state privacy laws[1][3][2]
• Texas-style approach: Nebraska’s law most closely mirrors the Texas Data Privacy and Security Act in structure and requirements, including the broad business coverage and universal opt-out provisions[3][5][7]
• Standard penalty structure: The $7,500 maximum civil penalty per violation aligns with penalty ranges in other state privacy laws, though some states allow higher penalties for certain violations[1][3][2][5]

Action Steps for Residents

• Review privacy policies: Check the privacy notices of websites and services you use to understand what data they collect and how to exercise your rights under the new law[7]
• Enable universal opt-out tools: Use privacy tools like Global Privacy Control in your web browser to automatically opt out of data sales and targeted advertising across multiple websites[9][7]
• Submit rights requests: Contact businesses directly to request access to your data, corrections, deletions, or to opt out of specific uses of your personal information[5][4][7]
• Document your requests: Keep records of privacy rights requests you submit and the responses you receive, as this information may be helpful if you need to file a complaint[7]
• File complaints when necessary: If businesses don’t respond appropriately to your requests or violate your privacy rights, submit complaints through the Nebraska Attorney General’s online complaint mechanism[6][11]
• Stay informed about updates: Monitor the Nebraska Attorney General’s website for guidance, resources, and updates about the Data Privacy Act implementation[6]

Official Resources and Contact Information

Nebraska Attorney General – Data Privacy Enforcement

The Nebraska Attorney General has exclusive authority to enforce the Data Privacy Act and provides resources for both consumers and businesses. You can access information about your rights, business responsibilities, and submit complaints through their dedicated privacy website at https://protectthegoodlife.nebraska.gov/data-privacy-homepage[6].

Consumer Affairs Response Team:
Nebraska Attorney General’s Office
1445 K Street, Room 2115
Lincoln, NE 68508
Phone: (402) 471-2682 (local)
Toll-free: (800) 727-6432
Email: ago.consumer@nebraska.gov

Filing Privacy Complaints

To file a complaint about privacy violations, you can use the online complaint form at https://www.nebraska.gov/apps-ago-complaints/[11]. You can also mail complaints to the Consumer Affairs Response Team at the address above[11][12].

Nebraska Legislature

To contact your state senator about privacy issues or future legislation, use the “Find Your Senator” tool at the Nebraska Legislature website: https://nebraskalegislature.gov/senators/senator_list.php[13]. This tool allows you to enter your address to find your specific senator and their contact information[14].

Nebraska Legislature:
State Capitol
PO Box 94604
Lincoln, NE 68509-4604
Main phone: (402) 471-2311

Additional Consumer Protection Resources

The Nebraska Attorney General’s Consumer Protection Division provides educational information about fraud prevention, identity theft, and consumer rights. You can access these resources and find additional contact options at https://www.protectthegoodlife.nebraska.gov[12].

Sources and Citations

Last Updated August 2025. Written with contributions from both human authors and Perplexity AI. If you find incorrect or outdated information let us know at support@optery.com.