Your Rights as a Wisconsin Resident

Under the proposed Wisconsin privacy legislation, residents would gain comprehensive rights over their personal data, similar to protections available in other states with comprehensive privacy laws.

• Right to know what data is collected: You would have the right to confirm whether a business is processing your personal data and access information about what data is being collected, how it’s used, and with whom it’s shared
• Right to delete personal information: You could require businesses to delete personal data they have collected about you, with certain exceptions for legal compliance and legitimate business purposes
• Right to opt out of data sales: You would have the right to opt out of the sale of your personal data and the processing of your data for targeted advertising purposes
• Right to correct inaccurate data: You could request that businesses correct any inaccuracies in your personal information they maintain
• Right to non-discrimination: Businesses would be prohibited from discriminating against you for exercising any of these privacy rights

The proposed legislation would also provide you with the right to data portability, allowing you to obtain copies of your personal data in a common file format, and establish appeal processes if a business refuses to honor your requests[4][5].

Official Resources and Contact Information

Wisconsin State Legislature

To find your specific state senator and assembly representative, use the Wisconsin Legislature’s “Find My Legislators” tool or contact the Legislative Directory. Your representatives are key contacts for expressing views on privacy legislation.

Wisconsin Legislature Website: https://legis.wisconsin.gov

Legislative Hotline: Call (608) 266-9960 in Madison or toll-free at 1-800-362-9472 to find your legislators and get their contact information[8][9][10].

Email Format: Assembly representatives use Rep.LastName@legis.wisconsin.gov and senators use Sen.LastName@legis.wisconsin.gov[8].

Consumer Protection Agency

The Wisconsin Department of Agriculture, Trade and Consumer Protection serves as the state’s primary consumer protection agency and would be the main enforcement agency for privacy legislation if enacted.

DATCP Consumer Protection: https://datcp.wi.gov/Pages/Programs_Services/ConsumerProtection.aspx

Consumer Protection Hotline: (800) 422-7128 or email DATCPHotline@wisconsin.gov for general consumer protection issues and information[11][12][13].

File Consumer Complaints: https://datcp.wi.gov/pages/programs_services/fileconsumercomplaint.aspx

Wisconsin Department of Justice

The Department of Justice would share enforcement authority for privacy violations and handles broader consumer protection issues.

DOJ Consumer Protection: https://www.wisdoj.gov/Pages/PublicSafety/protecting-consumers.aspx

Legislative Bill Tracking

Monitor the specific privacy bills currently under consideration in the Wisconsin Legislature.

Senate Bill 166: https://docs.legis.wisconsin.gov/2025/proposals/reg/sen/bill/sb166

Assembly Bill 172: https://docs.legis.wisconsin.gov/2025/proposals/reg/asm/bill/ab172

For general information about legislative processes and bill histories, contact the Legislative Reference Bureau at (608) 504-5802[9].

Sources and Citations

Last Updated September 2025. Written with contributions from both human authors and Perplexity AI. If you find incorrect or outdated information let us know at support@optery.com.