Visual Visitor

Visual Visitor is a sales intelligence platform that enables its business clients to identify anonymous individuals visiting their websites. Primarily serving B2B and B2C sales and marketing teams, the service provides detailed profiles on website visitors, including data points like name, email, address, employment history, and income estimates. The company boasts a database of over 868 million contacts to enrich the visitor data it collects for its clients. This allows businesses to turn previously anonymous web traffic into actionable sales leads by uncovering who is showing interest in their products or services. The practice of identifying individuals without their direct consent raises significant privacy concerns. By collecting and selling personal and professional data, Visual Visitor contributes to the creation of detailed user profiles that can be used for targeted and potentially intrusive marketing. This exposure increases the risk of individuals receiving unsolicited communications and having their online behavior tracked across different sites. To protect their privacy, individuals should be mindful of the information they share online and actively seek to remove their profiles from data broker databases.