Kona Equity

Kona Equity is a business intelligence platform focused on providing detailed information about private companies. The service offers data on an estimated 2.5 million small to medium-sized businesses, allowing users to access information such as revenue estimates, employee counts, and growth trends. Its primary customers are those in the private equity, sales, and marketing sectors who use the platform for deal-making, market intelligence, and identifying business-to-business leads. Kona Equity's platform analyzes numerous data points to provide insights into companies that are not publicly traded. While the focus is on company data, the platform exposes contact information for executives, which can include names and email addresses, creating potential privacy risks for those individuals. This information could be used by threat actors for targeted phishing campaigns, business email compromise scams, or other forms of corporate fraud. To mitigate these risks, business professionals should be cautious about the information they share publicly and can request to have their data removed from such platforms.