Fastbase Inc.

Fastbase is a business-to-business (B2B) lead generation and web analytics company that provides tools for marketing and sales professionals. By integrating with a user's Google Analytics account, its primary service, "WebLeads," identifies the companies that visit a client's website and provides detailed profiles of those businesses. Fastbase enriches this data with information from its own database, which contains millions of business profiles, offering contact details such as employee names, job titles, work emails, phone numbers, and LinkedIn profiles. This service allows marketing and sales teams to turn anonymous website traffic into actionable sales leads. While focused on business data, the exposure of individual employee contact information can lead to privacy risks, including targeted phishing scams and an increase in unsolicited marketing communications. This information could be exploited by bad actors for social engineering attacks aimed at employees to gain access to corporate systems. To mitigate these risks, professionals should be mindful of the information they share on public business sites and can request the removal of their personal data from Fastbase's database by contacting them.