Allant Group, LLC

Allant Group is a data and marketing technology company that provides audience management and data-driven solutions to businesses for their marketing campaigns. Serving industries such as financial services, communications, and retail, the company utilizes a platform that unifies consumer data from multiple sources to create detailed customer profiles for targeted advertising across email, social media, and direct mail. Allant Group acquires personal information from third-party data brokers and public records, including names, postal addresses, phone numbers, email addresses, and household details like age, gender, and the presence of children. The aggregation of this sensitive data for marketing profiles creates privacy risks, as it can be used for sophisticated and potentially manipulative advertising, and if accessed by malicious actors, could lead to fraud or identity theft. To safeguard their information, individuals should be cautious about the personal data they share online and can exercise their right to opt out of Allant Group's database by submitting a request through the company's privacy portal.