“My Data Is Already Out There” Is Not a Strategy

One common objection to personal data removal is that the data is already out there, so there is no point trying to remove it.

In this clip from The Data Behind the Deception webinar, Paul Mander and Ray Heffer discuss why that mindset misses the bigger picture. Data broker removal is part of a broader exposure reduction strategy, and Ray explains from personal experience that reducing and keeping data off broker sites is indeed possible.

Featured speakers:

Paul Mander is the Chief Commercial Officer and General Manager at Optery, where he leads the company’s B2B business. An accomplished leader in the data privacy space, Paul brings a unique perspective to cybersecurity professionals, drawing from his extensive experience in data-driven marketing and the data broker industry. At Optery, he and his team help enterprises deploy proactive measures to reduce instances of incoming PII-based attacks such as phishing, smishing, and vishing.

Ray Heffer is a cybersecurity veteran with 30 years of experience across areas such as secure cloud architecture, penetration testing, strategic advisory roles, privacy engineering, and open-source intelligence (OSINT) threat mitigation. He currently serves as Field CISO and strategic security advisor at Veeam, where he leads cybersecurity initiatives and fosters alignment between executive leadership and technical teams.

Watch the full webinar: https://www.optery.com/2026-social-engineering-survey-webinar/
Read the survey report: https://www.optery.com/2026-optery-enterprise-social-engineering-survey-report/
Learn more about Optery for Business: https://www.optery.com/business/

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