Yellowbook
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Data broker Information
Covered by
Custom Removals
Type of Data Broker
People Search Site
Privacy Opt Out Support Email
Yellowbook.com operates as a multifaceted data broker, providing both business directory services and comprehensive individual profiles. Owned by the digital marketing company Hibu, its people search functionality is powered by the major data aggregator BeenVerified, offering details on an individual's background, professional history, and property information. The platform is primarily utilized by businesses for marketing and lead generation, allowing them to analyze consumer demographics and target specific individuals. The exposure of such detailed personal information presents significant privacy risks, including potential misuse by malicious actors for identity theft, stalking, or fraud. Because Yellowbook's consumer data is sourced from other data brokers, individuals seeking to protect themselves must not only limit the personal information they share online but also send opt-out requests to both Hibu and BeenVerified to have their information removed.