Finalsite

Finalsite provides a comprehensive web platform and marketing services primarily for K-12 schools and districts. The company offers a suite of tools that includes a content management system (CMS), website design, mobile apps, and communication tools to help educational institutions attract and retain students and engage with families. Its primary customers are educational institutions, which use the platform for enrollment management, sending communications, and managing their online presence. While Finalsite is not a traditional data broker that sells personal information, it processes significant amounts of student and parent data on behalf of the schools it serves. The primary privacy risk stems from the centralization of sensitive student and family information on a third-party platform, which could be a target for data breaches. A security incident could expose personal details, creating risks of identity theft or fraud for the affected individuals. To protect their information, individuals should be mindful of the data they share with schools and inquire about the security practices of the third-party vendors the schools employ.