The Bump
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Data broker Information
Covered by
Custom Removals
Type of Data Broker
Profile Data Broker
Primary Opt Out URL
Privacy Opt Out Support Email
The Bump is a comprehensive digital platform, owned by The Knot Worldwide, that serves as a resource for expecting and new parents. It provides a wide range of content and tools related to fertility, pregnancy, and parenting, including week-by-week pregnancy tracking, baby name generators, product reviews, community forums, and a universal baby registry service. Users share highly sensitive personal information, such as their stage of parenthood, due dates, and details about their children, which the platform uses to create detailed user profiles. This data, which may be combined with information from third-party data brokers, is utilized for targeted advertising and marketing, creating significant privacy risks. The concentration of such personal and sensitive information about a family's journey into parenthood could be exploited by malicious actors for targeted scams, fraud, or identity theft if breached. To mitigate these risks, individuals should be cautious about the amount of personal information they volunteer online and can exercise their data rights by submitting requests to opt out of the platform's database.