Optery’s General Counsel and VP of Legal, Ambar Chavez, recently joined Merry Marwig on The Privacy Exchange Show & Tell series to discuss the data broker ecosystem, Optery’s Data Broker Directory, and more.
With a career spanning regulatory enforcement, consumer protection, incident response, AI governance, and privacy program leadership, Ambar brings a rare, end-to-end perspective on how personal data is collected, shared, and misused across the modern data economy. During the conversation, she explains how seeing the consequences of data misuse from regulatory, corporate, and enforcement roles ultimately led her to Optery, where privacy itself is the product.
During the interview, Ambar and Merry covered:
- The problem of rampant data publishing and sharing online and behind the scenes
- The challenges consumers face when managing opt-outs across hundreds of different sites and requirements
- What Optery’s Data Broker Directory is and who it’s designed to help
- How AI-driven data enrichment is accelerating the creation of new data brokers
- Where the privacy landscape is headed in 2026
Watch the full Privacy Exchange episode featuring Ambar Chavez below.