Optery is officially joining the Surfshark Group – uniting an ecosystem of privacy and security brands such as Incogni, Ironwall, HeyPolo, and now Optery. This marks an exciting new chapter in our mission to put individuals, families, and businesses in control of their data. As part of an established cybersecurity ecosystem, we plan to accelerate product innovation and continue to expand our data broker coverage.
Optery will continue operating as a standalone company, with the same C-level executives and core team. In most respects, it’s business as usual, but with more resources and the opportunity to collaborate and combine expertise in support of our shared mission across the group. Our brand, product roadmap, customer engagement model, and technical infrastructure remains the same. Your day to day relationship with Optery is not changing.
Why is Optery joining Surfshark Group?
Joining Surfshark Group with its strong cybersecurity pedigree gives Optery more resources to invest in the product, services, and support you already rely on. Our team, product, and mission aren’t changing – you’re just getting more firepower behind them. In an AI-driven landscape, personal data is being collected and monetized faster than ever. Staying ahead requires continuous innovation and rapid technological upgrades.
“Joining Surfshark is an exciting milestone that reflects a strong shared commitment to prevent cyber and physical threats with personal data removal,” said Lawrence Gentilello, CEO and founder of Optery. “By pooling our knowledge with Incogni, Ironwall, and Surfshark, we can collaborate extensively to deliver even greater protection for our users.”
We know you may have questions, and we have provided responses to some common questions below.
Have my terms of service, privacy policy, or contract with Optery changed?
No. Your terms of service, privacy policy, and contract terms remain and continue with Optery, Inc. There has been no re-assignment of your terms or contract with Optery.
What does this mean for my personal data?
No personal information is being shared or transferred as part of the transaction. Your data and how we process it remains unchanged. Our technical infrastructure remains independent and separate from Surfshark’s.
Is Optery’s corporate entity or headquarters changing?
No. Optery was founded as a C Corporation in the U.S. state of Delaware and headquartered in the San Francisco Bay Area since 2020. There no plans to change this.
What are the benefits to Optery customers?
Joining Surfshark Group gives Optery more resources to invest in the product, services, and support you already rely on. Our team, product, and mission aren’t changing – you’re just getting more firepower behind them. Joining the Surfshark Group allows Optery to accelerate product innovation, expand and improve data broker coverage faster, and deliver better service to our customers.
Will the Optery product be merged into the Surfshark product or any other Surfshark Group products?
There are no plans for this. Incogni, Ironwall, and Optery each maintain separate teams, customer bases, product roadmaps, technical architectures, and features. Surfshark Group is committed to the personal data removal category as a whole and is invested in all Surfshark Group products and companies.
Is there anything I need to do?
No, there’s nothing you need to do. Your Optery services and support continues to operate the same. Thank you for using Optery and we look forward to continuing to support you.