Optery is officially joining the Surfshark Group – uniting an ecosystem of privacy and security brands such as Incogni, Ironwall, HeyPolo, and now Optery. This marks an exciting new chapter in our mission to put individuals, families, and businesses in control of their data. As part of an established cybersecurity ecosystem, we plan to accelerate product innovation and continue to expand our data broker coverage.
Optery will continue operating as a standalone company, with the same CEO and core team. In most respects, it’s business as usual, but with more resources and the opportunity to collaborate and combine expertise in support of our shared mission across the group. Our brand, product roadmap, customer engagement model, and technical infrastructure remains the same. Your day to day relationship with Optery is not changing.

Why is Optery joining Surfshark Group?
Joining Surfshark Group with its strong cybersecurity pedigree gives Optery more resources to invest in the product, services, and support you already rely on. Our team, product, and mission aren’t changing – you’re just getting more firepower behind them. In an AI-driven landscape, personal data is being collected and monetized faster than ever. Staying ahead requires continuous innovation and rapid technological upgrades.
“Joining Surfshark is an exciting milestone that reflects a strong shared commitment to prevent cyber and physical threats with personal data removal,” said Lawrence Gentilello, CEO and founder of Optery. “By pooling our knowledge with Incogni, Ironwall, and Surfshark, we can collaborate extensively to deliver even greater protection for our users.”
We know you may have questions, and we have provided responses to some common questions below.
Have my terms of service or contract changed?
No. Your terms of service, privacy policy, and contract terms remain the same and continue with Optery, Inc. There has been no re-assignment of your terms or contract.
What does this mean for my data?
No personal information is being transferred as part of the transaction. Your data and how we process it remains unchanged. Our technical infrastructure remains independent and separate from Surfshark’s.
What benefits can I expect?
Joining Surfshark Group gives Optery more resources to invest in the product, services, and support you already rely on. Our team, product, and mission aren’t changing – you’re just getting more firepower behind them.
Is there anything I need to do?
No, there’s nothing you need to do. Your Optery services and support continues to operate the same. Thank you for using Optery and we look forward to continuing to support you.