Faces of Optery is a series highlighting the people behind Optery’s mission to help individuals, families, and businesses minimize exposed personal information online and reduce the risk of cyber and physical threats.
Crowns, Community, and Cybersecurity: Meet the Optery Account Executive on a Mission to Do More Good
In this story, Account Executive Rose Dunton, currently Miss Hollywood USA and a Miss California USA contestant, shares how a personal family experience, her background in AI voice technology, and her commitment to “do more good” shape the way she works with customers.
For Rose, Optery’s mission is personal.
As an Account Executive at Optery, Rose spends much of her day speaking with businesses, security leaders, and teams trying to understand where personal data exposure fits into their broader security risk. Her work is focused on helping organizations identify gaps in their current security programs and understand how reducing exposed employee data helps prevent social engineering, account takeovers, identity fraud, harassment, and other PII-based threats.
But Rose’s path to Optery began before she joined the company.
She first started looking for a solution like Optery after her grandparents became the victims of an attack she believes could have been prevented with personal data removal. That experience made the problem feel urgent and real. It also shaped what she wanted in a solution: something effective, affordable, and easy enough for people who are not deeply technical to use.
“I don’t want to give them a job that’s half done,” Rose said, referring to traditional data removal services that still leave far too much personal information exposed. “I want to give them something that will protect them as much as can be.” For Rose, Optery was the solution.
That personal connection now informs how she talks about Optery’s work with businesses. For Rose, personal data exposure is not just a consumer privacy issue. It is also a growing security concern for organizations, especially as attackers become more sophisticated and AI makes data harvesting and social engineering easier, faster, more scalable, and more convincing.
Before joining Optery, Rose worked in the AI sound engineering and voice space. That experience gave her an early view into how voice technology could be used for good, but also how easily personal information and publicly available audio could be misused. A short clip of someone’s voice, combined with exposed family connections, phone numbers, or other personal details, can make scams and impersonation attempts far more believable than they were even a decade ago.
That is one reason Rose is so passionate about helping companies act before something happens.
One customer interaction that stuck with her involved an organization that initially decided not to move forward with Optery. Later, after a negative news cycle led to employees being targeted, threatened, and doxed, the organization came back ready to act. Optery could help them move forward, but the incident had already happened.
“You can’t undox somebody,” Rose said. “You can’t unsend a text that’s been sent to someone’s wife.”
For Rose, that moment reinforced the importance of prevention. Personal data removal is most powerful when it is in place before a crisis, not after employees have already been exposed to threats or harassment.
That same sense of responsibility carries into the way she approaches her work. Her guiding principle is simple: “Do more good.”
This principle shows up in how she works with customers and colleagues. For Rose, “doing more good” can mean taking extra time to help a teammate, answering questions for someone new to the team, or making sure a prospective customer gets the information they need. In cybersecurity, where trust and reputation matter, she believes going the extra mile is part of the job.
Outside of Optery, Rose brings that same mindset into pageantry and community work. She is currently Miss Hollywood USA and a Miss California USA contestant, and values pageants for the opportunities they give her to volunteer, support causes she cares about, and educate others about online safety.
Her charitable initiative, Healthy Bestie, focuses on healthcare access and education, including helping families find affordable resources and connecting children with organizations like Shriners Children’s. Rose has also organized fundraisers and benefit concerts for Shriners, turning advocacy into action.
Through pageants and community events, she has been able to speak with people of all ages about practical privacy habits, from being careful about what they post publicly to understanding how much personal information is already accessible online.
In addition to using Optery, Rose’s top security advice is straightforward: do not reuse passwords.
If one account is compromised and the same password is used elsewhere, the problem can spread quickly. Rose recommends using unique passwords for every account and saving them in a password manager.
And when she is not talking with security leaders, educating people about privacy, or competing in pageants, Rose is likely enjoying sushi, watching a good thriller, reading nonfiction or Sherlock Holmes, listening to rock music, playing mandolin, doing Pilates, or unwinding with skincare and a little quiet time.
Her favorite motto, besides “Do more good,” is “If not now, when?”
It is a fitting line for someone whose work is focused on helping people and organizations act before personal data exposure turns into something more serious.