What People Search Sites are really good at is stoking people’s psychology. They have all of these devices that have been built up over decades through trial and error that are are designed to get people to take the next step, to garner more curiosity, to get them to complete a form or to get them to hand over their credit card.
Data brokers are companies that collect information on consumers and then sell that information to other companies. And the data broker ecosystem is vast.It’s a galaxy of companies that exist in this space. Most of the data brokers ordinary people don’t know who they are or that they exist. The ones that peek their heads out of the shadows the most are data brokers that we call People Search Sites.
What data brokers would do is go out and scrape the web, and also gather public records databases for free. They could license data from companies like LexisNexis or Acxiom or Epsilon, and then they could just publish all of that information to the Web. They could put ads on the website, and then they would have millions of pages of content indexed in Google.
What is Spokeo? Spokeo is a data broker that uses a third party to collect public information. Each profile is presented and organized for easy searching. Their paid users can access complete personal details, while free users have limited viewing access to the people search results. Spokeo’s profile results includes: names, past & present addresses, …